Sony — Kyla Elliott

Lead Creative: PR, integrated & digital

To promote their new low-light camera chip, Sony asked us to develop an event that could link them with their sponsorship with the football World Cup. Played around the world in seven locations in one night, we staged a global football event using sunset as the kick-off to trigger the game.

For Playstation Killzone we turned the Internet into a game, uniting players to chase their foes across webpages, winning silver at Cannes.

Case Study: Sony Twilight Football

Print: Sony Cameras

TVC: Sony Twilight Football

Case Study: Sony Twilight Football

Print: Sony Cameras

TVC: Sony Twilight Football

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